How it all began
The first Tupperware® product began with a simple yet revolutionary idea. In the 1940s, chemist Earl Tupper was inspired to create an airtight seal for plastic containers, similar to those on paint cans, to help families preserve food and reduce waste in the post-Depression, wartime era. That breakthrough led to the creation of the Wonderlier® Bowl, a trailblazer in food storage, and forever changed the way the world stores, serves and prepares food.
Since then, Tupperware products have remained at the forefront of innovation, whether pioneering microwave cooking solutions for busy families, growing vegetables in space with NASA, or advancing sustainability through their innovative materials. Today, Tupperware products are trusted by millions and loved around the world.
Under new ownership with H.A.G, Tupperware is relaunching in Australia - honouring its iconic heritage while continuing to deliver the high-quality, innovative products consumers know and trust.
As we look to the future, we continue the Tupperware legacy by anticipating needs, innovating boldly and building on a legacy of making life’s moments more magical one product, one person and one party at a time.
- Quality
- Designs made to last from durable and quality materials.
- Heritage
- A heritage brand celebrating 80 years of innovative thinking.
- Innovation
- Striving to continually create the best food storage containers.
- Fun
- Kitchen storage doesn't have to be boring, we strive to make it fun through bold designs and bright colours.
- Quality
- Designs made to last from durable and quality materials.
- Heritage
- A heritage brand celebrating 80 years of innovative thinking.
- Innovation
- Striving to continually create the best food storage containers.
- Fun
- Kitchen storage doesn't have to be boring, we strive to make it fun through bold designs and bright colours.